At DeliBones Barkery the motto is simple: “Treat your dog well and return the flavour.” Add to this a personal belief that love and health for your pooch go paw and paw, then you will understand why DeliBones are barking mad about baking the finest gourmet treats for dogs and now for cats as well.

For co-founder Gavin Stagnitta, the inspiration for the ‘barkery’ based in Concord, New South Wales, came from observing a lack of fresh gourmet dog treats within the retail grocery market and for the love of his own canine family.

“After doing some initial research into healthy alternatives for my pets, I was truly astounded by some of the products that were available and what ingredients they contained. I was unable to find anything that did not contain artificial colours and preservatives,” said Stagnitta.

With the trend in modern living moving towards a greater awareness of personal health and financial well being, Stagnitta felt it was only a matter of time until people became more health conscious about their pets.

DeliBones was created in 2001 and grew from a pet project of baking treats for Stagnitta’s own animals and that of friends and family. By 2003, business had already increased five-fold and with over 18 flavours of baked treats to choose from it was time for DeliBones to go online to keep up with demand and grow the business with greater exposure across the country.

Today, with some 25 per cent of customers now buying online at http://www.delibones.com, and with distribution of the baked gourmet treats extending interstate and into Asia, the reliability and security of DeliBones’ website has become of paramount importance.

Critical to the success of the website’s attraction for consumers are its ease of use, unlimited access, and reliability to bring a site visitor from the purchase point through the shopping cart and to the checkout. Add to this, a high level of guaranteed security for those purchasing and it is no wonder that consumers enjoy a rapid response in delivery literally keeping the hounds at bay!

Following a review of potential web site hosting companies, Delibones chose IntaServe, a division of Hostway, a specialist hosting provider which maintains over 400,000 domains for 300,000 customers around the world.

“We chose IntaServe for our web hosting requirements to help strengthen our marketing and sales revenue generation and to successfully branch out into wholesale distribution,” said Stagnitta.

IntaServe’s Business Package service provides DeliBones with:

     · 60Mb of Web space
     · Email, including Web Mail, 25 mail boxes and unlimited Email aliases
     · Web site statistics
     · 1.5 Gb of total data transfer
     · Security features (Shared Secure Socket Layer encryption)
     · Support for MS frontpage
     · Live Help Desk support

The bandwidth provided by IntaServe enables DeliBones to cope with sudden increases in website hits, with many customers linking back to the website via brochures and product samples distributed at special events such as dog shows and food samplings.

IntaServe’s strong managed firewall solution and secure premises were also important factors in DeliBones’ decision to select its services. IntaServe provides a high level of service with round the clock Live Help Desk support . Security is guaranteed through the use of SSL (Secure Socket Layer) encryption.

“We needed to get it right the first time for our consumers. Working with the web designers, they told us what we could do and what we needed and together we all came up with something very different but still simple,” said Stagnitta.

“IntaServe’s strict firewall setup has meant that our site is very well protected,” says Stagnitta. “We are extremely happy with the level of security provided by IntaServe, and our fast-growing customer base shows that users are also satisfied that their personal information is in good hands.”

The high security levels offered by IntaServe are supported by a fully redundant network infrastructure that guarantees 99.9 per cent uptime making it a synch to fulfil wholesale distribution requests.

Also, IntaServe enables the delibones.com website to be maintained with a minimum of fuss. Content can be updated easily, a key feature recommended by the web designers.

The combination of increased power, security and support has given Delibones the confidence to make ambitious plans for the site’s future. Indeed, the website is currently in the process of receiving a facelift to its shopping cart and there will be a change of logo for the company’s fifth birthday - that’s 35 in doggie years!


“Most definitely, the functionality of the website is critical to maintaining our distribution channels. As all our products are handmade and free of preservatives and additives, they need to be shipped promptly. Having IntaServe guarantee web site access for us to fulfil orders is critical to the success of our business,” said Stagnitta.

So, if you’re barking mad about your pampered pooch or discerning kitty, you may just want to take the mouse for a walk to delibones.com.

back to list