Search Engine Resource Center:
This is a short summary of things we've picked
up regarding search engine placements which
may include useful hints for your search engine
optimisation strategy.
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Inserting Meta Tags (Basics)
Go into the 'header section' of the HTML of
each page on your web site:
<title>The Name of your site or page in
here</title>
<META NAME="keywords" CONTENT="type
in the keywords between the apostrophes here.
Use keywords that are the highest likelihood
of being searched. Try not to repeat the same
word as search engines think you are spamming
and will penalise your placement. Using less
than 8 keywords is good.">
<META NAME="description" CONTENT="Put
the description of the site here between the
apostrophes. Keep it brief. Try to use a few
keywords in your description.">
<meta name="author" content="Put
the best keyword in here between the
apotrophes.">
Here is an example of how it looks from a standard
page. This is the 'header' section.
<html>
<head>
<title>Johns Butcher Shop</title>
<META NAME="keywords" CONTENT="Meat,
sausages, home delivery, groceries">
<META NAME="description" CONTENT="Australian
Home delivered fresh meats perfect for functions
or occasions">
<meta name="author" content="Butcher
Shop">
<meta http-equiv="Content-Type"
content="text/html; charset=iso-8859-1">
</head>
Keywords
Do not use multiple repeated keywords. Try
not to repeat the same keyword as search engines
robots pick this up and penalise you in their
ranking for this. Try to keep less than 8 keywords.
The less the better in terms of ranking..If
you have one keyword that matches a search exactly
then the better.
NOTE:
Pure Flash web sites are extremely difficult
to be spidered and therefore ranked by search
engines. Search engines were designed to rank
HTML sites so if possible add some key HTML
pages to your web site if has been designed
in flash or mix it up. Or provide a HTML equivalent
/ alternative.
IMAGES:
Make sure that the alt text tag contains keywords
for search engines. Some search engines use
the also for ranking.
Submitting to Search Engines
We have several search engine submission services
available. The first is the Express Booster
which give you multiple submissions to 100 +
search engines. This does not include the Prestige
Search engines such as Yahoo or ninemsn or Looksmart.
It is important to note that no search engine
provides guarantees of listing and individual
search engines have differing critieria to listing.
We recommend registering directly with the major
search engines.
Submission can be free but this option may take
months for evaluation and there is no guarantee
of being listed. If you want to try a free submission
each search engine normally has a link called
"Add URL' or 'Submit a site' located at
the bottom of their homepage or at the bottom
of results pages. Many search engine including
the Looksmart group no longer provide free listings.
Yahoo is not actually a search engine in the
true definition of the term. It is a directory.
Directories such as Yahoo actually physically
look at your site when you submit it and evaluate
the site in terms of quality, validity and popularity.
Then they may or may not list you.
It is critical that your site is fully completed
before submission. For the majority of search
engines you get one good chance to rank well.
Ensure that the site looks professional and
presentable. ie ask yourself would you list
it?? This may take a little time but is worth
the effort.
We recommend using one of our paid submission
services as you are guaranteed of being reviewed
within 7 days and our professionals review and
offer changes to your site prior to submission.
Investment wise it is generally much less than
your current advertising budget to list on the
the Yellow Pages and many customers find that
up to 50% of business leads are generated from
the web.
Once you are listed keep monitoring your listing
and your competitors listings. Note that the
search engine will spider your site regularly
for updates and you may need to change the Meta
tags to alter your listing. Also make sure that
you have keywords in the text of your actual
site as these are crawled as well by search
engine robots.
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Great Search Resources
Search
Engine Optimisation Chat
Search
Engine Watch
http://search-web.hypermart.net/freesecrets.htm
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