Search Engine Optimisation Hints and Tricks
Get your web site listed onto major search
engines. IntaServe has the expertise to get
you listed effectively onto the major search
engines, ensuring that you maximise your potential
for a successful ranking.
Getting listed onto search engines can tradionally
be done for free, however the trend is now toward
search engines giving priority to accepting
paid submissions.
As discussed here is a short summary of things
we've picked up regarding search engine placement
strategies. You probably know some (or most)
of this material anyway however there may be
a couple of useful hints.
____________________________________________________
META TAGS:
Go into the 'header section' of the HTML of
each page on your web site:
<title>The Name of your site or page in
here</title>
<META NAME="keywords" CONTENT="type
in the keywords between the apostrophes
here. Use keywords that are the highest likelihood
of being searched. Try not to repeat the same
word as search engines think you are spamming
and will penalise your placement. Less than
8 keywords is
good.">
<META NAME="description" CONTENT="Put
the description of the site here
between the apostrophes. Keep it brief. try
to put a few keywords in.">
<meta name="author" content="Put
the best keyword in here between the
apotrophes.">
Here is an example of how it looks from a standard
page. This is the 'header' section.
<html>
<head>
<title>Johns Butcher Shop</title>
<META NAME="keywords" CONTENT="Meat,
sausages, home delivery, groceries">
<META NAME="description" CONTENT="Australian
Home delivered fresh meats perfect for functions
or occasions">
<meta name="author" content="Butcher
Shop">
<meta http-equiv="Content-Type"
content="text/html; charset=iso-8859-1">
</head>
KEYWORDS:
DO not use multiple repeated keywords. Try not
to repeat the same keyword as search engines
robots pick this up and penalise you in their
ranking for this. Try to keep less than 8 keywords.
The less the better in terms of ranking..If
you have one keyword that matches a search exactly
then the better.
NOTE:
Pure Flash web sites cannot be spidered and
therefore ranked by search engines. Search engines
were designed to rank HTML sites so if possible
add some key HTML pages to your web site if
it is in flash or mix it up. Or provide a HTML
equivalent / alternative.
IMAGES:
Make sure that the alt text tag contains keywords
for search engines. SOme search engines use
the also for ranking.
Submitting to Search Engines
We have several search engine submission services
available. (http://www.IntaServe.com.au/pricing.html#searchengine)
The first is called the Express Booster which
give you multiple submissions to 100 search
engines. This does not include the big search
engine and is basically not guaratneed of getting
you listed. We have automated the process of
free submission that you can do also.
We prefer to register directly with the major
search engines.
Submission can be free but this option may take
months or weeks for evaluation and there is
no guarantee of being listed. (If you want to
tyr a free submission please give us a call
when your site is done and we'l show you how
to do it). Yahoo is not a search engine it is
a directory. Directories such as Yahoo actually
physically look at your site and evaluate in
terms of quality, validity and popularity. Then
they may or may not list you. Its a bit of a
gamble.
A bit of insider information...we make sure
that we have the site fully completed before
we submit. You basically get one good chance.
We make sure that the
site looks professional and presentable ie ask
yourself would you list it?? This may take a
little time but is worth the effort in more
ways than one.
Then we recommend paying for submission. You
can do it for free but by paying 'you get a
foot in the door'. And cost wise its probably
less than advertising and you will find that
70% of your business will come from it.
We recommedn a paid lisitng onto Yahoo using
our Search Engine Booster Service. Together
with you We choose the directory you want to
be listed in and then add your URL . Our experience
lets us optimise your submission so that you
come up with a very high ranking on 2 key word
searches.
To list on Looksmart, ALta Vista, Excite, nineMSN,
anz.com go to http://submit.looksmart.com/info.jhtml?synd=XAX&chan=aushome&sku=ls35
You can do it for free but the chances of submission
are extremely low. Otherwise we can do it for
you aswell with our experience allowing us to
get you ranked high on results. This is extremely
important as you do not get a second chance
at it.
Once you are listed keep monitoring your listing.
You may need to change the Meta tags on your
site to alter your listing. Also make sure that
you have keywords in the text of your actual
site as these are crawled aswell by search engine
robots.
Further info Checkout:
http://search-web.hypermart.net/freesecrets.htm
and
www.searchenginewatch.com
|
